Projects · Process Teardowns

From new-style tea to baijiu, from heritage brands to museums, from classic animation to military-fan merch — six IPs, six full teardowns: client brief, concept, sketch, sign-off, sampling, in-store launch. What you see is not the finished product, but how a compliant plush IP is translated into mass-production language.

Process Demo

Process Teardown Food & Beverage

Snow-King-style IP · Plush Process Teardown

A recognizable snowman IP, reverse-engineered stage by stage — from brief to in-store plush. A process teardown, not a finished product.

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Process Demo

Process Teardown Baijiu · Cultural Creative

Xiao Mao IP · Plush Process Teardown

Using “Xiao Mao” as the sample: the six-stage flow of a guochao plush IP, from brief to boutique shelf.

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Process Demo

Process Teardown Heritage F&B · Cultural Creative

Roast Duck IP · Plush Process Teardown

Using the viral “roast duck” charm as the sample: the six-stage flow of a heritage-brand plush, from brief to gift-corner shelf.

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Process Demo

Process Teardown Museum · Cultural Creative

Bronze Bird IP · Plush Process Teardown

Using the viral “bronze sacred bird” as the sample: the six-stage flow of a museum plush, from brief to gift-shop shelf.

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Process Demo

Process Teardown Animation IP · Cultural Creative

Monkey King IP · Plush Process Teardown

Using the classic-animation “Monkey King” plush as the sample: the six-stage flow of an animation-IP plush, from brief to creative-shop shelf.

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Process Demo

Process Teardown Military-fan Cultural Creative · Museum Merch

DF-5C Missile Plush · Process Teardown

Softening a nation's heavy weapon: 6:1 slim silhouette, two-stage red rings, stubby white-leg meme stance — the healing contrast for military-museum creative shops.

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